I love collaborating with others and have an ongoing partnership with Sharon Collier from the Leadership School and Steph Paterson from Ramsay Paterson employment lawyers. We work really well together, and last year we designed and ran an event to help leaders improve the culture of their organisations which was such a success that we decided to collaborate on another event this year. We decided on the theme of “Cutting Through the Noise” – focusing on how, in an age of constant “noise” competing for our attention, we can run our organisations in a way that cuts through the noise rather than adding to it.
However, we didn’t get as many bookings as we had anticipated, and when we took a step back to try to understand why, we saw that our message about the event was confused and unclear. The three of us had all been looking at the information close-up, from our own perspective, and only when we stood back and took another look, through a bigger lens, did we see the problem. In doing so, we gained clarity for ourselves about the event, and we also identified that “Cutting Through the Noise” is actually an event about finding clarity: Clarity of purpose, clarity of thought, and clarity of communication in a complex, confusing, noisy world.
Oh the irony - we didn’t achieve clarity in our marketing of an event about clarity!!
Anyway, the great news is that we rescheduled the event (10th October if you’re interested), created a much clearer message, and more bookings are now coming in! More importantly, we’ve been reminded of a valuable lesson: Create the space and quiet to look at situations or experiences from a distance, where we can separate ourselves from our emotions, and see the patterns, the connections, and the thing as whole. This is what gives us clarity of vision and enables us to move forward. As The Edge, Guitarist with U2, neatly puts it, “clarity of vision is what you’ve been looking at from the wrong angle and not seen at all.”
To find out more or book a place at our event, which is about finding clarity in a complex world go to Creating a Cultural (R)evolution (part 2): Cutting Through the Noise