The Power of Story: An Introduction to Strategic Storytelling
“Stories do something that other forms of communication fail to do: they completely engage an audience – and they can actually change behaviour.” Margaret Parkin
In this workshop you'll learn how to use stories at a strategic level to change attitudes and get people’s attention. You'll discover the positive effect storytelling has on the human brain and why stories inspired Einstein. You'll gain a fresh perspective through listening and working with stories, find ways to solve organisational issues using story, and learn how to how to find suitable stories for the task in hand. In this workshop we'll use traditional folktales to help you to experience the power of story to reveal universal truths or wisdom about leadership, change, and other organisational challenges. You’ll discover the power of story with plenty of space to reflect, discuss and learn in this relaxed and friendly workshop, and explore ways to use story in your own team or organisation. Suitable for: Leaders, Managers, HR people, Learning and Development professionals, Trainers, Facilitators. We're thrilled to be working in partnership with Story-Well to bring you this workshop. Story-Well is a unique well-being and training service. It uses a combination of traditional storytelling, teaching and therapeutic skills to help organisations, services and individuals achieve their objectives in an enjoyable, meaningful and creative way. Visit the Story-Well website.
Trainer
![]() Alex Simson is founder and director of Story-Well. Working within Health, Community and Business settings, Alex shares and uses some of the world's oldest traditional stories to inspire well-being, learning and engagement for all occasions.
Based in the west country, Alex works across the UK and internationally creating and delivering in-house bespoke events to: businesses, services and individuals. Whether working with individuals, teams, community groups or organisations, Alex uses story as a positive and powerful way to connect and engage with people. Her stories enable people to see life from a fresh perspective and are an effective way to build trust, respect and to further develop communication tools. Her stories provide a safe container with plenty of scope for groups to then reflect and express what it means to them, leading to meaningful dialogue and real engagement. To book a place or find out more...
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“Thank you for an inspirational and thought provoking workshop. I love the possibilities for development in many spheres of work and opportunity for lateral thinking.” Workshop participant
Date & Time
Thursday 19th October 9.30am - 1.00pm
PricePrice includes delicious brain friendly lunch
Corporate: £80 + vat Charity, public sector £65 + vat Small business (<25 staff): £65 + vat Individual: £55 + vat Location
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